Too many of the standard metrics tracked by companies today are output metrics. As the name suggests, output metrics measure the outcomes, results or impacts you hope to achieve with your business.

A representative of a large global beauty brand recently said to me, “Our strategic goal for Amazon this year is to gain our fair market share.” I've written previously about how while market share ...

Growing and scaling a business requires a solid strategy and disciplined execution. As a business growth coach who’s worked with dozens of high-growth companies, my job is to help leadership teams ...

Not all metrics are good metrics. Merely because a brand is well "liked" on Facebook, or has many followers on Twitter, does not mean it is successfully being marketed. And collecting a fishbowl full ...

Chaitanya Indukuri is a product manager in analytics and insights at Deutsche Bank and is based out of New York City. Every business leader focuses on improving their organization's performance.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Too many of the standard metrics tracked by companies today are output ...