Owing to the unpopularity and shortcomings of some direct marketing strategies, you may want to adopt indirect marketing strategies, such as coupon mailings, trade shows and public relations. Indirect ...

With as much as 70% of all world trade being sold though indirect channels, B2B companies are working hard to launch channel programs or enhance those already in place. Indeed, companies are expected ...

Most companies use both direct and indirect marketing channels to reach their audience. As a small-business owner, it's essential to understand the differences between the two and create a strategy ...

TAMPA, Fla.--(BUSINESS WIRE)--Syniverse announced today it has appointed technology sales and management executive Bill Corbin as senior vice president of indirect markets and strategic partnerships, ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global procure-to-pay (P2P) outsourcing market to grow at a CAGR of 15.77% during the forecast period, according to their latest report. The ...

WESTLAKE VILLAGE, Calif. — Credit unions are becoming increasingly assertive in the indirect-lending market as they simplify the process for dealers, according to a recent J.D. Power and Associates ...