If one cares most about extracting outsized value, AAdvantage is likely the best way to capture this upside. If you are a ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Taylor Swift during the Eras Tour in Sao Paulo, Brazil—Marriott is now offering tickets and accommodation as part of its loyalty program. In a bid to win over a younger audience to its hotel chains, ...