Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Judging from the panoply of motivational books, speeches, videos, and how-to guides, you'd think that psychology has the surefire answer that can explain the simple basis for our many complex ...

In Jarek Janio’s Inside Higher Ed opinion column, “Beyond ‘Grit’ and ‘Growth Mindsets,’” Janio argues that, to promote better student learning, college instructors should ignore questions about ...

The field of behavioural psychology investigates the ways in which reinforcement schedules shape actions across both human and non-human subjects. By systematically varying the contingencies of ...

The other day, I was talking to a guy with a physics background. He said that he is very fond of the field of psychology, but expressed concern about the fact that, unlike physics, it is “a soft ...

How does a neuroscientific biological perspective explain behavior? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand ...

New Year resolutions are driven by psychology, motivation, and the fresh start effect, helping people focus on growth, mental ...

Jessica D. Ayers does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Motivation starts and ends with a decision, not a feeling. Ah, feeling motivated. It seems to come, and it goes. It ebbs and flows. I’m a firm believer in the idea that motivation is not something ...

Every New Year, office worker Kim, 52 years old, makes a resolution: “This year, I’m really going to exercise.” He signs up for a gym and buys new sneakers. On the first day, he’s full of motivation, ...

You might have noticed that the seasons don’t quite behave like they used to. In some places, fall and spring seem to fly by, while winter and summer are much longer and feel more intense. This shift ...