Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Google started rolling out AI Max for Search campaigns beta. AI Max, announced at Google Marketing Live 2025, is starting to appear to advertisers in the Google Ads interface, complete with updated ...

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to ...

Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by "Search terms match type" you should see ...

For the original iTunes version, click here. This week we covered the new Google Ads label, which Google says improves navigation but in my opinion, is a deceptive way to get searchers to click on ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...