Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users great content. The post Google exec says AI search optimization is ‘the same ...

Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing ...

Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Google's John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. John replied saying, "Sometimes "over optimization" does drift towards "SEO-spam"." ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...

Generative artificial intelligence (AI) engines like ChatGPT and Bard have taken the spotlight from traditional search engines. Many users prefer them for their fast and precise answers, avoiding the ...

AI content optimization tools are revolutionizing how marketers and creators enhance their digital content. These tools help improve SEO rankings, boost engagement, and ensure high-quality, relevant ...

NEW YORK, NY, November 6, 2025 (EZ Newswire) -- Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

Dynamic Content Optimisation (DCO), has rapidly become a go-to for clients and marketing strategists. With marketing trends moving at the speed of light, and hugely competitive industries paying to be ...