Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Opinions expressed by Entrepreneur contributors are their own. When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and ...

An old marketing rule called "The Rule of Seven" states that consumers must see or hear something seven times before they remember it. Put your vision statement everywhere to enable your employees to ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

The question “What is your vision statement for your practice?” often elicits funny looks from financial planners. Many individuals chose the financial planning profession because of its orientation ...

Vision statements inspire, but tension drives execution. Learn why great strategies start by naming the friction they exist ...