The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...
When it’s time to eat on the run, radio’s leading in-car reach has always made it a powerful ally for Quick Service Restaurants. Now, the latest research within the vertical from Katz Radio Group ...
A new study led by University of Illinois Urbana-Champaign communication professor Brian Quick has highlighted the effectiveness of radio as an emotionally charged ad medium in increasing support for ...