So, you want to be a digital marketing content writer. It sounds fancy, right? Maybe you love writing and think this is the ...

The formula to creating strong online copy is simple: Create for the user first, and the search engines second. But problems lurk. Sometimes a writer is focused solely on the user without considering ...

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people ...

Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

Content marketing. We hear about it. We talk about it. But then, we actually have to do it. If you’re in a business-to-consumer industry with attractive or interesting products or services, coming up ...

Photo by NICOLAS MAETERLINCK/BELGA MAG/AFP via Getty Images On writing, author David Sedaris once said, “You need to do the best that you can do, and then you need to take the best that you can do and ...