In many organizations, the focus remains heavily skewed toward corporate branding rather than employer branding, a dynamic that can hinder long-term success in talent acquisition, engagement and ...

Representatives from companies responsible for business, HR, and marketing discussed employer brand management issues in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It often happens that when discovering a new outsourcing destination: a tech company ...

Peter F Drucker once famously declared that a business exists to create a customer. The guru of marketing, Philip Kotler taught us that the customer is king and defined ‘Customer Value Proposition’ to ...

Social media has arisen as a revolutionary force in the fast-paced digital era that we are currently living in. It has reshaped the dynamics of recruitment as well as the core of employer branding. In ...