The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...

Ossisto launches an AI-powered e‑commerce virtual assistant platform that unifies store ops, customer service, and ...

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

E-commerce marketing has always been accountable for growth. What’s changed is how directly marketing decisions are tied to broader business outcomes.

Omnisend's analysis of more than 11 billion marketing messages sent by American brands has revealed: "Algorithms change. Data shares stop. As seen with TikTok, platforms get banned. Relying on ...

Knowband Launches New Gen AI Plugins, including AI Chatbots and LLMs TXT Generator for e-commerce stores, helping ...

French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms ...

The acquisition accelerates Privy's unified platform, adding to the company's continued growth momentum. It also advances Privy's vision to provide growing ecommerce brands with a human-centric ...

Brands allocating a sizable chunk of their marketing budgets outside of Google and Meta achieve the best customer acquisition ...

As the CEO of an e-commerce development agency, I have witnessed firsthand the transformative power of selecting the right e-commerce platform—and the issues that can bring a company down if they ...