The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...

Performance management packages starting at $3,000/month for Meta Ads, and $5,000/month for dual-platform management across Meta and TikTok. These service tiers offer clarity for clients comparing the ...

These metrics have helped brands feel comfortable spending on digital advertising. But as ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

NEW YORK, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing company, today announced the launch of adflow, a turnkey commerce media solution delivering an ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Two trends have emerged from big retailers’ Q4 earnings calls over ...

A top Unilever ad exec told Insider the CPG giant is looking for new ways to measure digital ads. Unilever wants retailers to adhere to standards on how their ads are measured. She said that the brand ...

New York, Feb. 10, 2026 (GLOBE NEWSWIRE) -- The E-Commerce & Digital Marketing Association (ECDMA) announces the admission of Aleksei Sovetkin to its Senior Member tier, the highest individual ...

AICommerce, founded by Peter Szabo, offers a smarter approach to e-commerce marketing by combining AI tools, expert strategy, and structured systems. Rather than chasing quick wins, the company builds ...