Trying to understand today's consumer can be difficult. Here we go through some of the main characteristics of digital consumers and consumers in general in today's marketing world.

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

As consumers today, we know what we want and we are willing to pay for this control. In the past decade, digital transformation has greatly accelerated the pace and scope of our empowerment by ...

HIGH POINT — Could we be entering a new era of in-store shopping and print sales tools? According to new research from The Harris Poll and Quad, the answer might be yes. In The Return of Touch (RoT): ...

Consumers are using their insurers' websites, mobile apps and other digital platforms in greater numbers, but their experiences often fall short of expectations, according to a new report. Analysts at ...

Digital healthcare tools, from patient portals and telehealth to remote hospital monitoring systems and consumer wearables, are putting consumers in the healthcare experience driver’s seat. Healthcare ...

Consumers are increasingly turning to same-day and real-time payment channels for paying their bills, ACI Worldwide’s 2025 Speedpay Pulse report finds. Overall, 3 in 10 consumers have paid a bill ...

Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant Neutrogena has invested time and money into consumer psychology — ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. As artificial intelligence and algorithmic ...

IT’S TRUE BECAUSE WE’RE TRUE. STONE. WELL, FOR MANY PEOPLE, THEIR PHONES HAVE NOW REPLACED THEIR WALLETS WITH DIGITAL TRANSACTIONS, MAKING IT EASIER THAN EVER TO PAY ON THE GO. BUT AS MALLORY ANDERSON ...

Or at the very least, consumers should know when they do not have full control over a piece of digital media they paid for. Reading time 3 minutes Senator Ron Wyden wants the government to force ...