AdLib customers will gain direct access to Curated.Media’s curated supply libraries all within the DSPs they already us ...

Ask 10 different industry ad tech influencers for the definition of "programmatic" today and you'll get 10 different answers, including the popular misconception that programmatic is synonymous with ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (21st February, 2024) announced its partnership with Vevo, the world’s leading music ...

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

AMC Networks says it has made it possible for advertisers to use programmatic tools to buy ads on AMC, WE tv and BBC America, calling it an industry first. Programmatic advertising, which is ...

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of TV+, an ongoing initiative to unlock the full ...

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...