Sherlock Holmes, the fictional sleuth who famously resides on Baker Street, is known for his impressive powers of logical reasoning. With a quick visual sweep of a crime scene, he generates hypotheses ...

All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

As this is the fourth edition—though enlarged and partly re-written—of the work under notice, it is not necessary to review it in detail. It is sufficient to mention, by way of reminder, that for the ...

Tables of contents for recent issues of Mind are available at http://www3.oup.co.uk/mind/contents . Authorized users may be able to access the full text articles at ...