Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...
Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...
When you walk into a 1 Hotel, the air feels different. It smells like cedarwood and sheer musk, like something alive. Light filters through reclaimed wood slats. You can hear water running, plants ...
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