With the cost of acquiring new app installs skyrocketing, keeping users engaged who have already installed is critical for maximizing acquisition spend and customer lifetime value. Urban Airship’s ...

The Commonwealth Bank of Australia (CBA) has built a Customer Engagement Engine it has touted as powering customer experience through the use of artificial intelligence (AI) and machine learning. The ...

Today’s consumer expects a tailored customer experience (CX). They seek always-on, personalized service on every channel where they engage with the brands — even as these brands struggle to balance ...

The leaky bucket problem has existed in the mobile marketing world ever since the very first app launched. Many user acquisition strategies will net a huge chunk of new customers. Unfortunately, most ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

It’s a sad fact of doing business: customers leave. “You’d like to have 100 percent of customers stay 100 percent of the time,” says Harvard Business School Professor Sunil Gupta. “But that’s just not ...

Though gathering and sharing data is of vital importance, brands can only actually reduce customer churn if they take action on what they learn. One of the biggest goals that I see companies set is ...

Critical metric. Churn isn't just a number — it's a telltale heart of customer satisfaction and business health. Revenue driver. Tackling churn goes beyond fixing leaks. It's about nurturing a fertile ...