Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

Human AI collaboration creativity depends on design. Cambridge research shows creativity improves when workflows guide ...

New Creative Performance Index and OutperformBI connect creative quality, media performance, and business outcomes to help marketers showcase return on investment Incubeta, a global leader in digital ...

If you’re running a small business right now, marketing probably feels more expensive, more complex, and less predictable than it did even two years ago. Ads cost more. Organic reach is unreliable.

In the ever-evolving landscape of creativity, there has been a significant shift in how we express ourselves and consume content. Short-form video has emerged as a powerful language of expression and ...

Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertisers. EDO’s Creative Rotation Optimization™ allows ...

Claire Rozain is CEO of RZain Consulting. We talk a lot about AI-generating creatives. But the real opportunity? Teaching AI - and our teams - to understand what works, and why. AI for now is really ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Hyundai Motor America has restructured its marketing department by creating divisions focused on creative and performance, per a press release. Angela Zepeda, who has served as Hyundai's chief ...