My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.” Translation for SEO marketers: the most effective GEO moves aren’t loud growth hacks. They’re the ...

Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and ...

A content audit is the act of taking inventory of your content to understand it on two levels: It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary evil, but rather a ...