Add Yahoo as a preferred source to see more of our stories on Google. After all, one of the easiest ways to make a striking first impression is by giving your pet sitting business a fun and ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

Uniquely is a Modesto Bee series that covers the moments, landmarks and personalities that define what makes living in the Central Valley so special. Business names are often the first impression for ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

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