Minimalist packaging has steadily gained prominence in recent years, but dismissing it as a fleeting trend underestimates its deeper significance. It is not merely an aesthetic choice; rather, it ...

(THE CONVERSATION) — For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers.

Walk into any trendy store or scroll through your Instagram feed, and you'll notice something shifting. The world is falling in love with less- way less. The minimal-core aesthetic which has taken ...

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Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

Food packaging is undergoing significant changes due to shifting consumer preferences and regulatory standards. Once viewed as purely functional, packaging now plays a critical role in product ...

Packaging design is a fine art form, allowing you to show, not tell, your audience what to believe. A bright, garish-patterned candy wrapper evokes the spirit of childhood delight, while a minimalist ...