Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook ...

Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, ...

How women-owned companies can highlight their business's unique features using social media marketing.

Tension: Businesses want to understand their audience—but they rely on surveys and analytics dashboards that miss the emotional truth. Noise: “Social listening” is treated as a tool for trend-jumping ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

For new entrepreneurs, social media is often an essential channel for marketing, networking and brand visibility. Yet the same platforms that drive opportunity can also encourage nonstop scrolling, ...

Small businesses list worries about the effectiveness of their social media and marketing strategies and the strength of their digital presence as their top concerns heading into the holiday season.

File Photo. Buy this photo. “There’s something there, as far as treating (social media) like a community,” Colorundo said. “Cultivating it like you would cultivate a community, and then treating all ...

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Social media can be a very useful and valuable tool for small businesses looking to increase their visibility and customer base. A workshop hosted at the Dothan Area Chamber of Commerce on Wednesday ...