Excitement surges as 7 AR moves converge in 2026. These shifts arrive as companies spin off units, cut VR staff, and promise new consumer glasses ...

The 10th Wuzhen Theater Festival in China bore witness to quite possibly the first ever augmented reality theater production. Audiences were treated to a traditional Chinese Puppet show that blurred ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

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Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...