Amazon.com and Costco Wholesale are two of the most powerful retailers operating today. Not only does each company bring in around $100 billion in annual sales, but both are also growing much faster ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

View post: Makita's Long-Lasting 18V Battery Is 50% Off Right Now on Amazon A popular retailer is changing its loyalty program for customers. Beginning June 3, 2025, Nordstrom’s The Nordy Club members ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

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Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...