The Optimus family will be segmented into three lines: elite-performing Optimus GX Pro SSDs, gaming-oriented Optimus GX ...
Today, SanDisk announced that mainstream WD Blue and WD Black SSDs would be discontinued and replaced by SanDisk ...
SanDisk is moving on from Western Digital's iconic color-coded branding. The storage giant announced at CES 2026 that its ...
Sandisk Optimus, Sandisk Optimus GX, and Sandisk Optimus GX PRO are the new names for the PC gaming-focused WD Blue and ...
As the overseer of all things SSDs and storage for the GamesRadar+ hardware team, I was excited to learn about any ...
During CES 2026, SanDisk revealed that it's NVMe SSDs are getting rebranded from WD_BLACK to Optimus. Here's what that means ...
The highest-end of Sandisk's storage SSDs is now called Optimus GX Pro. Sandisk points to the WD_Black SN8100 NVMe SSD. It's ...
Sandisk has rebranded its SSD lineup to "Optimus", consisting of three different segments, Optimus, Optimus GX and Optimus GX Pro. The company has also announced that the new portfolio will replace ...
Western Digital was established in 1970 as the General Digital Corporation. It acquired Sandisk for $19 billion in May 2016. ...
SanDisk has announced a rebranding of its consumer SSD portfolio, formally retiring the WD Black and WD Blue product names.
Tech Financials on MSN
CES 2026: Sandisk Rebrands WD_BLACK And WD Blue SSDs To Sandisk Optimus
Featuring a striking new packaging and product design inspired by the company’s innovation and iconic branding, the ...
SSDs from the WD Black and WD Blue series are a thing of the past. Sandisk is instead digging up an old brand name.
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