Dana White joins Ram and Kaulig Racing on a NASCAR Truck Series reality show that will award one full-time ride for 2026.

UFC's Dana White partnered with Ram and Kaulig Racing for "Race For The Seat," a reality series where 15 drivers compete for ...

Tim Kuniskis, in an attempt to sell more trucks, worked with UFC boss Dana White to concoct a racing-themed reality show a la ...

Fox will air "Race For The Seat," a reality TV show with UFC's Dana White commenting on aspiring drivers trying out to be on Ram's NASCAR team.

Already more interested in this than season 342 of American Idol. The 2026 NASCAR season is still about a month away, but we ...

Ram's "Race For The Seat" reality series offers 15 aspiring drivers a unique chance to join the NASCAR CRAFTSMAN Truck Series ...

Ram trucks today will formally announce its new NASCAR driver reality show that will debut this month on Fox and is part of ...

Hosted by actor Jacob Lofland, the eight-episode “Race for the Seat” series will feature 15 aspiring drivers as they battle ...

Ram is launching a new reality show competition that will give 15 aspiring drivers the chance to drive for them in the NASCAR ...

Race For The Seat is a competition reality series where 15 aspiring drivers battle for a coveted spot on the Kaulig Racing ...

The "Race For The Seat" show is the latest in an onslaught of product launches and marketing as Tim Kuniskis works to turn ...

UFC President Dana White drew attention from NASCAR fans at UFC 322 when he showed up to fighter face-off event at Madison Square Garden wearing a Kaulig Racing / Ram Trucks T-shirt. The moment didn’t ...